Zyfer, Inc . before becoming part of Frequency Electronics, needed to present its premier time and frequency product in a way that showed how its all-in-one modular design eliminated multiple pieces of equipment and cleaned up the work area. Simple message best expressed with a colorful illustration.

The color scheme of this small space ad echoes the corporate look and reinforces a strong visual identity in a marketplace known for visual confusion and weak corporate images.

A subliminal message was added with the lettering of SAASM, an industry buzzword that was there to catch additional attention to the product's capabilities.