Zyfer,
Inc . before becoming part of Frequency Electronics, needed to present
its premier time and frequency product in a way that showed how
its all-in-one modular design eliminated multiple pieces of equipment
and cleaned up the work area. Simple message best expressed with
a colorful illustration.
The
color scheme of this small space ad echoes the corporate look and
reinforces a strong visual identity in a marketplace known for visual
confusion and weak corporate images.
A
subliminal message was added with the lettering of SAASM, an industry
buzzword that was there to catch additional attention to the product's
capabilities.
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