Inc . before becoming part of Frequency Electronics, needed to present
its premier time and frequency product in a way that showed how
its all-in-one modular design eliminated multiple pieces of equipment
and cleaned up the work area. Simple message best expressed with
a colorful illustration.
color scheme of this small space ad echoes the corporate look and
reinforces a strong visual identity in a marketplace known for visual
confusion and weak corporate images.
subliminal message was added with the lettering of SAASM, an industry
buzzword that was there to catch additional attention to the product's