Market
Forge Industries is the oldest American manufacturer of steam-based
cooking equipment for large-scale foodservice facilities such as
hospitals, prisons and restaurants.
This
trade ad was part of a series promoting a new line of pressurized
steam cookers and kettles. Simple idea headline to stop the magazine
browser and a visual that reinforces the message. Clean photography
makes the product the hero.
Art
director was also the model chef.
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