Prudential Defined Contribution Services (now Prudential Retirement) needed a newsletter that would explain in simple, friendly terms, how various retirement plans, such as 401(k)s would work to help employees save for retirement.


We chose the concept of "money doesn't grow on trees" as the theme and worked the tree, agriculture and nature idea into every aspect of the newsletter, from the charts and graphs to the recycled paper it was printed on. The cover illustration remained the same on every issue, content determined other illustrations.